Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Dr. Krystal Culler, Founder of Virtual Brain Health Center, located in Cleveland Heights, OH, USA.
What’s your business, and who are your customers?
At the Virtual Brain Health Center, we aim to be a one-stop shop for individuals looking for ways to understand brain health and wellness. We provide live, online classes with industry experts to individuals, groups, communities, and providers looking for ways to support their optimal brain care. We translate the latest research into actionable steps people can take in their daily lives to build a better brain.
We also offer a robust resource center for individuals looking for additional resources to support their personal brain care and free healthy brain check-ups (also known as memory screenings). We are known for providing additional educational resources, including infographics on an expansive range of brain health-related topics, blogs, and short videos. We offer a wide variety of free programs in partnership with our collaborative partners during Brain Awareness Week (March) and Active Aging Week (October).
Tell us about yourself
Brain health is a hot topic in aging and general wellness. The majority of adults rank brain health as one of their top health concerns, next to heart health. Essentially, everything starts and ends with the brain, yet few of us know how to support our brains to thrive. Luckily, the brain health and wellness field encompasses many things, and I get to be a lifelong learner every day while building off my doctorate in behavioral health and training in aging (psychology, gerontology, and sociology). Although brain health is the field I choose to work in, it is also personal, as I must continuously work on my personal brain care for my own well-being every single day. I carry this forward to my work in striving to share brain care for all through my work, projects, and volunteerism.
At the Virtual Brain Health Center, we get to talk about all things brain health and wellness with individuals, carers, families, groups, communities, and providers. Our message is the same but tailored for each audience we support. We get to share information about brain wellness, but it is our students, groups, and communities who take action to drive their personal health goals. It is a rewarding experience to know that when people are empowered with knowledge and practical health tips, they take charge of their brain wellness. Tiny shifts lead to big results in their lives. I am grateful to have been able to launch a Virtual Brain Health Center to work in an area that I am personally passionate about with an incredible colleague and friend, LeAnne Stuver, M.Ed., BSN.
What’s your biggest accomplishment as a business owner?
Being a virtual brain health center has helped us expand our reach to nearly every state in the United States and Australia, multiple provinces of Canada, and over 55 countries across the world (including Europe, Asia, Africa, and South America)- far beyond Northeast Ohio! The Center has also been able to create a supportive learning environment where we can partner with individuals and experts across the world, all looking to share brain care for all. I am so grateful for the individuals and groups who have welcomed our center into their homes and lives as they take up the charge for better brain health.
What’s one of the hardest things that come with being a business owner?
Don’t force anything in business or life. If an idea, partnership, collaboration, or anything is meant to align, it will. There is no need to force things that do not seem to flow naturally. Ultimately, this will waste time and energy (and possibly money) down the line.
What are the top tips you’d give to anyone looking to start, run and grow a business today?
- Your time, money, and energy all have value. Do not dismiss any of them, or your well-being and business can be impacted.
- Find your tribe and be willing to grow. Surround yourself with individuals who genuinely want you to succeed with no strings attached and individuals who can challenge you to grow. Look for communities and spaces or groups where you can make a valuable contribution and honor the tribe that supports you.
- Celebrate the milestones. Don’t get so focused on the next thing that you overlook the current milestone or diminish the accomplishment that has just occurred- big or small. Small moments and big moments have an impact on business and life every single day. Start a brag folder and file your accomplishments or keep a list of milestones in an annual gratitude jar as a great way to re-visit the year’s highlights.
Where can people find you and your business?